Boom! You just set a page title. Never forget to set the page title! It helps users who have multiple tabs open to understand what your tab is all about. It also is the displayed text in the search results. So, if you want people to consider clicking your link in the search results, you must have a title tag. How many links do you click on without a title tag?
Aside from the title in the head tag, HTML pages have the ability to use Meta tags. While not explicit to the user, search engines crawl through these Meta tags to help display the best information possible for the user. Quite a few Meta tags exist, but only a few are commonly used:
- <meta name=”description” content=” A description about your HTML page goes here”/>
- <meta name=”keywords” content=” Keywords, about, your, content, goes here”/> (Notice the commas to separate keywords.)
- <meta http-equiv=”Content-Type” content=”text/html;charset=utf-8″ />